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Anson Bailey
Head of Consumer Markets, Hong Kong
KPMG China

Anson joined KPMG in Hong Kong in 1999 and is currently a Partner based in the Hong Kong office heading up the Consumer Markets Practice. He is part of the KPMG Regional Consumer Markets Practice Leadership team as well as being a member of the Global Technology Innovation Centre and the High Growth Tech & Innovation Group based in Hong Kong.

Anson has been active in driving a number of thought leadership reports and executive briefings for senior executives covering innovation and consumers in China and across Asia. He has worked with many corporates to understand the complex markets we live in and current levels of disruption being seen with recent reports including Global Mobile Payments, Consumers & Convergence, Mobilizing Innovation: The Changing Landscape of Disruptive Technologies, The Rise of the Digital Multi-tasker, Be a Smarter Start-up, MNCs in China, Made in China 2025, China’s Connected Consumers, Global Connected Consumers and The Changing Face of Commerce series.

Today, he not only mentors the next generation of go-to-market professionals at KPMG but continues to work with a growing number of C-level executives as a trusted advisor in providing the best in client innovation whilst acting as the Lead Partner for a number of strategic accounts in the consumer and technology arena across the Asia Pacific region.

Fabrice Fischer
Founder & CEO
Blu Ltd - Artificial Intelligence

Fabrice Fischer is the Founder and CEO of Blu, an Artificial Intelligence advisory firm that specializes in disruptive innovation within the Financial Services industry, based in Hong Kong. Over the past 20 years, Fabrice has taken up multiple roles in Financial Services and IT within Asia, Europe and North America.

In his six year stint as CFO of Sentient Technologies, Fabrice oversaw a period of extraordinary growth, which resulted in Sentient becoming one of the world’s best funded AI companies. He also played an integral part in the launch of Sentient Investment Management, Sentient’s artificial intelligence based Hedge Fund, which continually evolves and optimizes its investment strategies. He also headed Sentient’s Distributed Computing grid in Asia. 

Fabrice’s career highlights also include starting a HK-based IT-services company in infrastructure and ERP for the Asset Management industry. Subsequently, he joined Bain & Co. as a Consultant advising companies in the IT, Telecom and Private Equity industries across Europe and then continued as an independent advisor to Banks and Asset Managers. He was the CFO and COO of Bryan Garnier, a European boutique Investment Bank that specialized in Corporate Finance, Brokerage, Asset Management and Private Banking. There he managed the asset management activities and also the equity analysis team of the bank.

Fabrice is currently advising on a variety of projects in numerous industries and geographic markets. His AI expertise includes Machine Learning (ML), Neural Networks (NN) and Deep Learning (DL), Evolutionary Algorithm (EA), Natural Language Processing (NLP), Image recognition and video processing. He is also has a rare hands on experience in Distributed Computing at a very large scale (over 2M CPU cores and thousands of GPUs). In addition, Fabrice has also spoken at multiple Artificial Intelligence and Technology conferences and events, both in Asia-Pacific, and around the world. Fabrice holds a Bachelor’s in Electrical Engineering from University of Montreal and an MBA from

Edwin Keh
Chief Executive Officer
The Hong Kong Research Institute of Textiles and Apparel

Edwin is the CEO of the Hong Kong Research Institute of Textiles and Apparel.  He is also on Faculty at the Wharton School, University of Pennsylvania and The Hong Kong University of Science and Technology where he teaches supply chain operations. 

Until April 2010 Edwin was the SVP COO of Wal-Mart Global Procurement.  Prior to Wal-Mart Edwin managed a consulting group that has done work for companies on supply chain, manufacturing, and product design.  The practice also did work for non-profit organizations and charities.  Edwin co-founded the Consortium For Operational Excellence in Greater China (COER GC).  The Consortium is sponsored by the Wharton School and Tsinghua University.

Edwin had a career as senior executive with several US consumer goods and retail companies.  He was the Managing Director of Payless Shoesource International, Donna Karan International, and Country Road Australia.  He also worked for the United Nations High Commission for Refugees.

Edwin serves on multiple industry and educational boards. He advises several other social enterprises.

Edwin is the 2011 recipient of the Production and Operations Management Society’s Martin K. Starr Excellence in Production and Operations Management Practice Award, and is on the Debrett’s Hong Kong 100 as one of the most influential people in Technology and Digital sector.

Sharon Lim

Sharon is a corporate visionary with nearly 20 years experience in the apparel industry, from sourcing to retail. She is responsible for directing Browzwear’s vision and business operations in the rapidly-evolving 3D apparel market. Before managing Browzwear, Sharon co-founded and
managed Pragma, a global distributor of technology solutions for the Apparel industry, and was General Manager of Tommy Hilfiger South America, where she was responsible for distribution, localization, wholesale and process management. Outside of work, Sharon is committed to eradicating poverty through community development projects and creating sustainability in less-privileged communities in Asia.

Olive Liu
General Manager of Product Planning
TSL Jewellery


Olive leads product and supply chain activities in TSL Jewellery, focusing on establishing an eco-system of product and supply chain management while engaging in transforming the company into an innovative pioneer in this industry.

Prior to TSL, Olive served in managing cross-functional initiatives within Product, Supply chain and big data sectors for Decathlon China and Hong Kong, she was one of the opening team to establish the business in Hong Kong by setting up the entire frame for innovative stores and online stores. Her experience spans various solution and great passion focusing on consumer-centric supply chain and product management, and big data' application in retail.

Frederic Merlevede
Industrial Director  
Decathlon China


Frederic has 20 years of experience at Decathlon, French company specializing in the production and retail of sport products in over 50 countries.  Asia nowadays accounts for around 70% of Decathlon product supply, including 600 million items produced in China.
Before becoming head of Decathlon’s industrial division in China, Frederic worked in 4 different countries and has been in Asia for 14 years. He has been in charge of various product categories, ranging from footwear, textile to outdoor and protective gear.
Frederic is currently supervising the purchase and manufacturing of Decathlon products in China, and also supply management including export to over 20 countries. He is in charge at group level of activities such as procurement, manufacturing and value chain management.
Frederic has operational experience in defining the right supply source for each product category for specific countries, taking all parameters into account. He explored the benefits of China new silk road and in January launched the first single-company fully loaded train from Wuhan to Dourges in the North of France.

Ben Simpfendorfer
Founder & CEO
Silk Road Associates

Ben Simpfendorfer is Founder and CEO of Silk Road Associates, a data-driven strategic advisory based in Hong Kong.

Ben has worked in Asia and the Middle East for the past 20 years. He advises a range of Fortune 500 multinationals on their commercial strategies in Asia, providing global boards and regional strategy teams with data-based solutions into fast-moving markets and their value-chains. His extensive specialist networks add further insights into today’s key operating challenges.

Before establishing Silk Road Associates in 2010, Ben spent over a decade tracking China’s business landscape as Chief China economist for RBS and senior China economist for JPMorgan based in Hong Kong. He started his career in Beirut during the early 1990s where he worked as a management consultant, later joining Dun & Bradstreet based in London as the firm’s Senior Analyst for the Middle East & North Africa.

Ben speaks Mandarin and Arabic. He is author of The Rise of the New East (Palgrave: 2014), examining commercial opportunities and complexities in the Asia market, and The New Silk Road (Palgrave: 2009), exploring China’s commercial ties with the Middle East. The book is translated into six languages including simplified and traditional Chinese. He appears regularly on CNBC, Bloomberg, and CNN, and his editorials have been published by the FT and WSJ.

Ben has delivered keynotes and CEO briefings worldwide. He is a member of the Foreign Experts Committee providing recommendations to China's central leadership on the 'Belt and Road' initiative under the auspices of SAFEA. He is Co-Chairman of the China Business Committee for the American Chamber of Commerce in Hong Kong. He also sits on the advisory board of the Institute of Supply Management (ISM) in Hong Kong.

Jim Yang 
Senior Director of Amazon Global Selling 

Jim Yang, Sr. Director of Amazon Global Selling, responsible for Amazon Business Asia Seller recruitment and account management team, helping Asia based B2B relevant manufacturer and brand owner, expand their online business footprint to US, EU and Japan. Prior to this role,

Jim was Category Director of Health and Beauty in Amazon retail business since March 2015.  Jim had more than 10 years’ experience in international sourcing and buying, worked for Metro AG as Senior Global Category Manager and Tesco as Category Manager of Audio and Visual, in UK, Germany, Turkey and China. Jim graduated from Aston University UK with a master degree in Marketing Management.